The well-known digital banking by Erste Bank and Sparkasse is available for corporate clients for the first time. The completely new and stand-alone business banking platform is being launched under the name George Business.

Hans Unterdorfer

“George Business is the business banking of a new era. Like George, George Business is very easy and intuitive to use and has a high level of stability. At the same time, the platform also supports companies that need comprehensive financial management. This ranges from large industrial companies to property management companies and real estate project developers to handicraft businesses,”

says Hans Unterdorfer, Chief Corporates Officer of Erste Bank Oesterreich.

The new George Business offers a customisable user management, signing authorisations, multi-account management, card management and many other additional features for the business world, which will continuously expand in the future. A novelty among business banking solutions in Austria is the possibility of a completely digital registration for new customers with access to an active bank account and George Business within minutes. Also new is the George Business app for iOS and Android, which allows entrepreneurs to keep track of all accounts, cards and financing as well as approve and create orders while on the move.

Planned For All Erste Group Markets

George Business is being launched in Austria first. At the same time, it is planned to roll out George Business as a group-wide platform in all Erste Group markets in the future. With a consistent customer experience and brand, consistent service levels and quality standards are to be ensured. In the long term, George Business is to replace all previous local business banking offerings in Erste Group.

New Large-scale Campaign Introduces George Business

For several months, George Business has been available for selected customers. Now the new digital Business Banking is being widely rolled out and will be introduced with a large-scale advertising campaign. The slogan is: Welcome to a new era. George Business is here.

A commercial illustrates how George Business is a technological quantum leap, transforming old 8bit work environments into the present. The 360-degree campaign is now running on TV, radio, online and out-of-home.