Williams Racing, a British Formula One team and constructor, announced that global crypto exchange Kraken has inked a deal to become its first official crypto and Web3.0 partner.

The Kraken branding will adorn the FW45 halo and rear wing for the remainder of the 2023 FIA Formula One World Championship season, as well as the drivers’ race suits and team caps.

The rear wing will showcase KrakenNFT customer-owned digital collectibles artwork from third party NFT projects at select Grands Prix. Williams and Kraken will also collaborate on the design of limited-edition caps for select Grands Prix.

Kraken will also participate at selected Williams Racing fanzone initiatives throughout the season, with pop-up experiences in cities throughout the calendar.

Additionally, Kraken will also produce content and experiences to educate and engage fans about crypto and Web3.

Founded in 2011, Kraken is a digital asset platform with over 10 million clients worldwide trading more than 200 crypto assets and six fiat currencies available through its mobile app and trading platform.

James Bower

James Bower, Commercial Director, Williams Racing said,

“We are proud that Kraken is entering Formula 1 with Williams Racing, bringing together two of the most trusted and longest standing brands in our respective industries.

We’re excited to get the partnership underway to offer our fans cutting-edge crypto and Web3 experiences, while also enabling Kraken to reach new institutional clients and businesses through our network and events.”

Mayur Gupta

Mayur Gupta, Kraken’s Chief Marketing Officer added,

“Kraken’s partnership with Williams Racing shows what is possible when you combine a great mission with excellence, innovation and breakthrough performance.

These are both iconic brands that have stood the test of time. We’re excited to engage with both Kraken’s and Williams Racing’s global communities, showcasing the power and life-changing impact of crypto and Web3.”