Swiss-based Lykke AG powering Emaar’s community based token on the Ethereum blockchain and the ERC20 token framework. Emaar group is best known for being the developers behind the iconic Burj Khalifa building in Dubai.

It plans to offer the Emaar community token for customers and partners by end of this year.According to the press release the token will allow Emaar’s customers and stakeholders to reap the value of a full referral and loyalty system across the entire group.

The token will be transferable across the entire global Emaar ecosystem, including real estate, malls, hospitality, entertainment, facilities management and online shopping.

Richard Olsen, Founder and CEO of Lykke, said:

“We have developed cutting edge technology infrastructure with mass-market usability to support our core belief that all mobile and internet users should be able to participate in economic activity, regardless of size of contribution. We are thrilled to leverage our experience and expertise to support Emaar’s mission to bring value and utility to millions of users globally.”

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