Miles & More, the loyalty program of the Lufthansa Group, has partnered with blockchain-based B2B marketplace qiibee to allow small and mid-size enterprises (SMEs) to join the program easily.

The key highlight of this collaboration is the integration of blockchain technology, which simplifies the onboarding process for SMEs while ensuring the secure and efficient management of loyalty rewards.

qiibee’s blockchain-based marketplace offers instant, cost-effective transactions and guarantees full data privacy control. Through this integration, Miles & More members gain access to a broader and more diverse network of partners, including regional businesses.

The partnership also aims to enhance connectivity between enterprises and customers, with plans to onboard more partners and launch a Shopify plug-in for seamless integration.

Johann-Philipp Bruns, Managing Director of Miles & More GmbH:

“The partnership is a win-win situation for everyone. We are expanding our partner network with exciting and diverse enterprises. These, in turn, gain access to our members and thus to a further, demanding target group in the premium segment.”

Gabriele Giancola, CEO at qiibee:

“The qiibee blockchain is 100 percent focused on the needs of the loyalty market, featuring instantaneous, low-cost transactions and full control over data privacy. This will position our technology further as the industry standard for Web3 loyalty partnerships.”

Featured image credit: Edited from Freepik

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