Paypal announced that PayPal Giving Fund is expanding its partnership with Meta to exclusively enable charitable giving on Facebook and Instagram in the US, UK, Australia and Canada.

As an IRS-registered charity, PayPal Giving Fund’s mission is to support charities by enabling them to benefit from new forms of giving. Charities will be able to raise money through fundraisers and donation buttons on Facebook and Instagram, and donations will be received by PayPal Giving Fund and granted to benefiting charities in accordance with its policies.

PayPal Giving Fund’s partnership with Meta makes it easier for donors to support their favorite causes online. Online charitable giving continues to rise in popularity, especially among younger consumers. Giving USA’s recent Giving By Generation report found that 81% of Millennials and 76% of Gen Z donors surveyed make donations online or through mobile services, which makes this partnership a natural fit.

PayPal Giving Fund previously received donations and granted donated funds to benefiting charities on Facebook in Australia, Canada and the UK. Today’s announcement builds on its existing partnership with Meta by expanding to enable donations on Instagram with PayPal Giving Fund for these markets and enabling all charitable giving on Facebook and Instagram in the US market.

The fund helps people support their favorite charities online with over one million available charities. PayPal Giving Fund receives donations from donors on PayPal and on the platforms of trusted partners, such as Meta, and makes grants to donors’ recommended charities.

Charities enrolled in PayPal Giving Fund will be able to receive donations made on Facebook and Instagram more quickly and get additional exposure to millions of donors through the PayPal website and app as well as through other PayPal Giving Fund partners. PayPal Giving Fund will also provide donation activity reports to enrolled charities and issue donation receipts to all donors.

Starting Oct. 31, PayPal Giving Fund will exclusively enable charitable giving on Facebook and Instagram in the US, UK, Australia and Canada.

This article first appeared on fintechnews.am

Featured image credit: Edited from freepik