German insurtech platform wefox has appointed Laura Eschricht as its new Chief Marketing Officer, effective immediately. She joins wefox from German ecommerce retailer Zalando.
Eschricht is a seasoned marketing professional with over 15 years of global experience. Prior to Zalando, she headed marketing at US hair care brands amika and Moroccanoil.
The company says that it has doubled its revenues every year since launching to reach US$300 million in 2021, serving 1.5 million customers across Austria, Germany, Italy, Poland and Switzerland.
Eschricht joins wefox’s 1,600 employees including Chief Insurance Officer Peter Huber and Chief Operating Officer David Stachon.
“It’s a real pleasure to welcome Laura to the wefox team as CMO. She joins us at an exciting time as we continue to deploy our strategy to grow our business and keep more people safe,”
said Julian Teicke, CEO and Founder, wefox.
“I want wefox to become a household name in the global insurance industry. I want wefox to stand for competence, trust and simplicity in the minds of the people we keep safe and, I want to be the most trusted partner for our brokers,”
said Laura Eschricht, Chief Marketing Officer, wefox.